Feedback from Roughcut 2

Shaky shot improvements
-mirror shots at the beginning with colour effect need to be still, dancing scenes, climbing frame scenes, down the stairs at the park.

Framing 
- charity shop scene looking through the clothes and the girls trying them on.
- more material needed.

shot variety
-more variation of setup and better evidence of more scenes with dancing variety need to reinforce the narrative.
- good shots in mirror and a lot of variation in dancing and charity shops.
-lalala shots work the best and will stick in peoples heads

material appropriate
- almost excellent with colour coding
-costumes not urban enough need ti be more objectifying.
-bedroom footage of younger to older anchors the narrative
-grid format of dance shots
- random cuts of music don't look right.
-lighting issues too dark at the start in the park.

FX
- Good use of effects works really well on the phone
- colour correction works well and shows colour scheme.
-fading and layering on catwalk shows girls changing into women really well.
-flash effect works really well

mise en scene
-costume works well dance costumes need to be more urban.
-outside the house doesnt work for the girls being celebrities
-bedroom is good and been adapted to look more girly
- wall with pipe looks bad ( will have graffiti )



improvements:
- limo at the start and at the end of girls getting in and out of car or frame the girls getting out of car in dresses and heals more scope for wide shot variety.
-crowd scenes of people and paparazzi to show the celeb life style. 

PP- Promoting MKTP

To help promote MKTP Productions and try and gain more audience feedback on our rough cuts, I tweeted fan accounts on twitter for PCD. I also tweeted the band members in hope that they might reply as this would hopefully increase our amount of followers. By having more people follow our progression towards the final cut of our music video we are more likely to get lots of constructive criticism and therefore a better end result. As the fans of the original PCD are in our primary target audience age bracket and like the music and that genre we are getting feedback from who matters. This along with us posting on multiple forums such as fan pop help us to gain as much feedback as possible.

our tweets

who we follow

KH- Mag Ad Draft 1

MagAd Draft 1

Individual magazine ad draft

After researching magazine ad conventions we decided to create a magazine ad featuring an image of the group together and each member individually with their younger partner featured in the video. This creates a relationship between the audience and group as well as promoting the album and video. The idea of having the individual advertisements (seen to the right) makes the audience feel more connected to the group and puts across the idea that the group all respect their fans.
   We looked over past tour dates for the group and saw that they have played at major arenas throughout the world so for our tour we thought it was appropriate to use major arenas and dates that are fairly close together.
   After looking at The Pussycat Dolls' previous albums, we recognised that they use a particular font for the artist name. They use a BudmoJiggler font for the 'Pussycat' and a tudor style font for the 'Dolls', however we struggled to find a similar font for the Dolls so we have improvised with a girly font, although this is open to change. We downloaded the BudmoJiggler font from a website called http://www.dafont.com/budmo.font.
   For this ad, we have stuck to the colour blue, as this is their individual colour which represents them. We enhanced the blue dress and top and added a glow effect to make the photo appear brighter and more eye catching.

KH- Shoot 4 12/01/14

Shoot 4 - 12/01/14

On Sunday the 24th we met up with the older cast to shoot more dance and lip syncing footage. We found a brick wall and shot each member of the group lip syncing in front of it. When it comes to editing we had the idea of experimenting with layering graffiti onto the wall, to make it appear more urban. We then shot more dance footage with the group in time, and individual shots.
   After this location, we went to a derelict primary school, which provided a concrete platform perfect for dancing on. We shot various angles and shot types of the group dancing to provide us with more opportunity and variety when editing. This location was good as it was as open space and the mise-en-scene fits in with the urban genre. There were no unwanted objects in the background such as cars and houses.

All in all the shoot went well, as we had shot with the girls before so they already knew the lyrics and dance and therefore knew what to do straight away.

Mj-Contacting record Label

Requesting Permission from Rights Holder

We contacted Interscope Records to ask permission to use the track "When I Grow Up". Below is a screenshot of our email.

our email

KH- Magazine Conventions

Magazine adverts are used to promote the artist and sell their material. It is important for the advert to be eye catching, so that readers will observe the advert and notice the artist and consider buying the product.

To create a successful advertisement, there are many conventions that should be included, to provide the reader with information about the product:

• Artist name
• Image of album cover; this provides an eye catching element and means that the readers will know what it looks like when going to buy it if that's what they choose. 
• The release date
• Where you can purchase it; online companies e.g. amazon, iTunes
• Record label logo

The advertisement needs to have some relation to the music video so that a constant link is maintained and the audience can understand the mag ad.

PP- Past Mag ADs

Advertisement with tour dates

This advertisement would be a good example to take reference from as a lot of artists advertise their tours as well as their album, and it is something we should consider. The arenas shown in the advertisements are ones we would realistically use as well.

On all the advertisements I have seen the colour scheme has been black and red. Their logo is always shown and as the majority of the advertisements are from their doll domination album and tour so the album cover of them on motorbikes are from that.

advertisement

The background seems to be green screened in and the picture of the girls is heavily photoshopped and airbrushed.

QR codes are not shown here but as these aren't very recent ads the need for them would have been as current as it is today.

By showing the girls on a motor bike it also helps the advertisement appeal to men, along with the minimal clothing reinforcing the male gaze theory.

Mag Ads research 1

The Pussycat dolls have been featured in a wide variety of magazines. They Have featured the most in magazines such as :

• Now 
• Reveal
• Glamour
• OK

These are all the same genre of magazine. They are Gossip Magazines targeted at mainly middle aged women. Magazines such as Glamour target our target audience teens. OK magazines also brings in our secondary target audience middle aged men and women as this is more advanced reading. These are the magazine ads we have found in the UK. In the Us they have been featured in a wider variety of magazines such as USmagazine to the People magazine .

About GlamourGlamour is a women's magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood.Local editions are now published in numerous countries including the United Kingdom, United States, France, Italy, Germany, Spain, Russia, Greece, Poland, South Africa, Brazil,Hungary, Romania, Bulgaria, Netherlands, Mexico. In most cases it is a monthly publication. The magazine became a global hit.It targets women 18–49 (with the median age of 33.5) and reaches a subscription audience of 1,411,061 readers in the United States. Its circulation on news stands is 986,447, making the total average paid circulation: 2,397,508.Glamour is an example of why the Pussycat dolls are known all over the world due to magazines such as this been spread so widely. (SOURCE)

It is a weekly magazine in the UK, with a regular circulation of 384,356. It is a mix of celebrity news, gossip and fashion and is primarily aimed at women. It also features movie and music reviews, real life stories, shopping and style feature together with major celebrity interviews. (SOURCE)

With over 1.2 million unique users and 9.8 million page impressions every month www.nowmagazine.co.uk is the UK's third biggest women's lifestyle site (Hitwise 2012). The site is home to all the latest celebrity and style news, galleries, videos and blogs add to the user experience, with unique insight and behind-the-scenes coverage making it a key touch point for the Now brand. ( SOURCE )

PP- Our Instagram

On our instagram we have started posting pictures of us editing and introduced the group. We have added multiple hash tags to each so we are easily findable to any who supports PCD or are interested in our work. From instagram you can also upload pictures straight to twitter also so we can keep all out social media platforms well updated.

screenshot from instagram

PP- Digi Pack experimentation

For the front cover of our digipak we have been experimenting with cutting out the girls in the picture and putting us on a different more effective background. We also plan t experiment with black and white and silhouettes. 

Here is our first try and cutting round the girls using Adobe Photoshop. 

experimenting