Audience research

Media Profile- Pussycat Dolls

Websites:

Wiki search for pussycat dolls

The Pussycat dolls have appeared on many Websites They have appeared on Wikapedia telling us general information about the pussy cat dolls .This is the website with the most views for the pussy cat dolls as it probably contains the most information. There however are other websites containing information such as StarPulse containing info on the bands latest news, twitter feeds and myspace.They have also appeared on promoting websites such as contact music this also contains biographies and background info on most bands widely. As well as these sites the pussycat dolls also appear in the news online such as the Express,scottish daily record and the daily mail. This does show our secondary audience due to the daily mail being aimed at a slightly older audience than Tweens.

Radio:

The pussycat dolls have been played and interviewed on many radio stations they are most commonly played on Last Fm.They have also been interviewed on radio 1 before they broke up last year. Another popular station they are played on is tune in. As they have however all gone there seperate ways now . At the time they were interviewed on several radio stations such as these now there is single interviews of the artists themselves.

Tv and Film:

X Factor performance

They have produced there own reality tv show called girlicious released in 2008. This was an american tv show before the girls became famous in Britain. This however was not a success and they only produced one series. They also produced Search for the next doll released in 2007. This also wasnt released in Britain however was popular in US. This however did restrict there audience. They also made a series of online shows produced by kim kardashian. They also have performed on tv shows such as loose women, this morning, Jonathon ross dancing on ice and x factor.

Jai Ho

As well as producing reality tv they also did star in films . They are most popular in englan for starring in jai ho at the end of slumdog millionaire. They produced the dance and song to choreograph at the end of the film due to Nicholes close relationship and her background with india. They also made a documentry called the pussycat dolls . They have also produced short films for openings at there concerts as well as there music videos.

Magazines and the paper:

They have featured in many magazines from last year and years before due to the sudden break through and popularity in Britain. They have featured in papers such as the daily mail, the sun , the mirror , the express and the independent. This a variety of audience however they all do cover different topics from the group such as the news , the big break up. The sun however focuses on the band being new and male gaze. they also have a lot of bad gossip on the break up. They have also featured on a lot of magazine covers such as Blender, OK!, FHM and Pride magazine. These all represent different audience however mainly the male audience due to fhm and blender being mens magazines this shows another audience to consider.

Coverage recently:

I asked peers at home at school and online if they thought there had been any coverage on the pussy cat dolls. My over all outcome was that today it mostly seems to be about nicole rather than the other girls they have there own careers now but not as big as hers. They however said around this time last year they remember the girls breaking up and releasing there final album they also said they remember the break up and everything that went with that within news papers and tv.

Covers of there songs:

They have had many covers of the songs such as being sung on x factor and many talents show by other famous people. There songs have been covered on x factor by girl bands and individual artists this does appear to a wider scope of people such as familys and younger children. They also have covers done world wide such as on youtube . There music is very mainstream and is today widley recognised.

MJ Sample Video Audience Feedback

I was away when the repitch was so Kate, Poppy and millie did the re-pitched for  our idea for The Pussycat Dolls - When I Grow Up to the class, and we also asked some members of our target audience to watch the 21 second sample video. We received a lot of constructive criticism from other members of the class. One idea that was suggested was colour differentiation throughout the whole video for each member of the band to signify individuality. This is a convention used by many girl bands previously, an our final idea was that a different colour would be used for each girl both in the shots when they are younger and when they are older. 

Our original idea was to play ourselves as the younger girls, however this idea was quite unpopular and it was suggested that we use younger girls from the years below to create more verisimilitude. 

Our idea for the performance footage was to be performed in front of a plain brick wall to give the video an urban feel, and it was suggested that we film some sample footage in a number of different locations so we could look back at the footage and decide which would look more effective in our music video. 

Originally, we had planned to have the shots of the younger girls in two places; a bedroom and a bathroom. However, it was suggested to us that the video would be more engaging for an audience if in the video the younger girls walked/were filmed where the shots of the older girls would take place. Some suggestions of places included a record shop where the younger girls could look at a CD of the band, or in a clothes shop where they could be trying on clothes.

PP-Choreography clips

We have put together a range of choreography clips to give us an idea of what our final thing will look like.we looked at a range if there videos and picked out the most important parts which will be relevant to ours. We will take elements from each of the different videos such as different moves to match the lyrics and beat. We will refer to the audience through this such as pointing at the camera and eye contact this is reflected the videos We have looked at in the video.

KH- Sample video Editing

 

Glow and Isloate effect

To signify the pop genre, we wanted our video to look light and bright, with bright colours. When experimenting with the enhance effects, we came across Islolate. This enhanced the bright colours in the shot, and dulled the neutral colours. It worked well on the fan shot and the ending shot with the writing on the mirror, as it made the pink and red stand out to the viewer.

Sped up ending shot

The ending shot was sped up by 200%, as it was a long shot so keeping it long would have disengaged the audience. The writing 'famous' signifies the theme, so we thought it would be best to enhance the shot wit the Islolate and Glow effect.

We applied the Glow effect to all the narrative shots, as it brightened the mise-en-scene which is the look that we wanted. It made the walls of the bathroom appear white rather than the dull purple that it is, and it made the characters clothing and accessories appear more vibrant. At the start when the 5 members all turn around, we used the Colorize effect which tinted the entire screen one colour. Each member was cast a different colour to differentiate between the different personalities, and to make the video more vibrant.

Final edit

This is the video after all the editing was complete. The video was 21 seconds in total.

Sample video

Track timing sheet

Characters costume and makeup vodcast

Charcacters:

We will have 5 girls like in the original . We will however not have one star as in the pussycat dolls. At the start of the video we plan to have the younger girls dreaming of what they want to be when they grow up. For this we will need younger girls (with similarities to us ) . To find these girls we are going hold auditions and talk to the drama groups to see if there are any year 7+8s willing to take part in our video.

Costume :

At the beginning we are going to have the younger girls wearing pink and fluffy. This is things really girly like pink pyjamas, joggers teddies etc. However in the future we are going to have the girls wearing  similar dresses but in different colours linking with the theme. The costumes will change as appropriate to the scene. Such as when the girls are on the red carpet they will be wearing fancy dresses compared to hip hop dancing like in the original.

make up:

There will be no makeup on the younger girls as we are trying to create an image of innocence and the 

MJ- Editing Style Vodcast

We have put together a short vodcast on editing . This is effective as we can understand what we are going to do. We can use a wide variety of editing techniques that we would not usually use because this appropriate for tween audience. We have looked at previous videos such as jump. This was a really good video so we have looked at the different techniques they used to apply in our own.

KH- Intertextuality and relationships Vodcast

Mj - podcast planning

This podcast is about what we plan to do during the rest of this week.

MJ-Influences Vodcast

PP-Locations and mis en scene Vodcast

KH-Narrative/performance vodcast

For this vodcast we were looking at narrative and performance footage from existing texts and sources. We decided to look at this to decide what we are going to do for ours . We looked at performance footage from there previous videos and decided to focus on this. We also concluded there will be narrative that links with the lyrics throughout. But there will be more perform we footage than a strong narrative.

podcast 2

KH-Sample Video Shoot

Our shoot took place on the 9th October 2013. Because we had a short period of time for filming, we shot our footage in school. We only used 2 locations due to a lack of time and room availbility, however there will be many more in the final cut. The cast included Poppy, Tilly and myself, as well as two others outside of the group (Alys & Alice). Millie was our cinematographer. Because the footage was shot during school, there was no opportunity to change the mise-en-scene to signify the age differences. In terms of locations, we had issues using the preferred location of the gym, as it was in use. We therefore had to improvise and use the school car park for our performance footage. For the narrative section, we used the school toilets, and because we shot during a free period, it was not busy which therefore made it quicker and easier to get the required shots. 

All in all, the shoot went according to plan except from the change of performance location. We used props to signify the ages rather than clothes and make up, and we plan to edit the footage to make it appear more bright and girly.

PP-Re Pitch

Narrative Idea

The main narrative for the video is The Pussycat Dolls revisiting their childhood and when they wished to be famous. We plan to cut between them in the same locations but younger and as adults. As the younger version of themselves they will be trying on clothes that stereotypically make them look famous. Their age will be anchored through their clothes and the mise-en-scene around them. As the older version they will see billboards, magazines and other kinds of media of them now famous. They then get to the performance section where they have a dance break. Lip syncing is only shown through the older versions of themselves.

Mise-en-scene
To help anchor their fame we are going to use a limo type car for them to step out of. Boy band posters and young girl mise-en-scene such as dolls and flowery things will be shown in the bedroom.

Target Audience
Our primary target audience is 12-24 year olds. Our secondary target audience will be the tween audience.

Costumes
Before the group begin to try on the fancy clothed, they will be wearing casual, plain clothes which young girls tend o wear, such as bright tops with pictures printed on them. The clothes they try on will be too big for them, to signify their age, and they will also be different to the current trend, to signify the ellipsis. During the performance and other footage, the costumes will be current and modern. The dresses will be sparkly and 'fancy' and will need to be tight and revealing to attract and engage a male audience, The dresses will be different styles yet similar and the characters will each have a signature colour when they are young and old. As well as the dresses they will wear high heels for the performance section. During the narrative, they will be wearing shoes that too big for them, to again signify their young age.

Locations
There will be four locations throughout the whole of the video, The first one will be a typical young girls/teenagers bedroom, with posters on the walls and typical mise-en-scene. The majority of the shots from the younger years will take place here. The next location will be a bathroom with a large mirror. There will be shots of both the younger girls and then them as they are older, looking into the mirror. The next lovations is for the travelling section, and this would take place possibly in Leeds. The last location will be just a plain brick wall for all the dancing and performance shots., as it is simples yet effective, and is a common convention in music videos to give it an urban edge.

Idea development podcast

Over the past week we have continued to develop our idea following on from feedback from the class. We are going to cast younger girls as the younger version of the pussy cat dolls to try and increase verisimilatude. This week we also filmed and edited a 20 second piece of sample footage to experiment on ideas and also editing and effects we may wish to use in our final product. From this we really liked the effect of the 5 girls being represented by their own colour and we plan to use this again.

Over the coming week we are planning in more depth production areas such as characters, costume, location and mise-en-scene, narrative and performance, influences, intertextuality and editing style guide. We plan to do these in vodcasts format so they are easily accessable and we can give visual aids of what we want to achieve. Along with this we will start to gather more audience feedback from our primary target audience.

our group and our idea podcast

my pitch idea

my idea is spice girls- spice up your life. I have chosen to do this to this because it is a girl band i also think it work well. My idea is to have the girls going through boring places such as public spaces. This could be places such as the library , theatre , tesco. They could basically could be going in to spice up peoples lives.