Eg. 7 Spice Girls - Wannabe

ACT: Spice Girls

TRACK: Wannabe

YEAR: 1995

DIRECTOR: Matt rowe , R.stannford

GENRE: Dance / pop

MAIN AUDIENCE: M 15-24; significant F 15-24 appeal 

LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS: 
we do not get any relationship between the lyrics and visuals they are more a symbolic meaning and the bigger picture to the video. 

PERFORMANCE, NARRATIVE AND/OR CONCEPT?
the video is concept video there is narrative but it is symbolic rather than a story for us to follow. There is a lot of performance as they directly lip synch constantly into the camera there is a lot of footage with lip synching but little without.

PERFORMANCE STYLE: 

Moving lip synching

there is a lot of lip synching throughout the video in fact little without it. this is a common characteristic within bands. the camera movements follow them , they are panning shots there are little with still movement they are all shaky and are moving. this is good as it makes the video faster pace. There is some dancing however i do this this would be easy to achieve as the movements are not that advanced.

LOOKING/MODE OF ADDRESS: 
the girls look directly into the camera because this builds a relationship with the audience and is like them directly singing to the audience.this can create a sense of direct connection with the audience; as the uses and gratifications theory would have it, building a personal relationship.


STAR TREATMENT:

Not one person singled out

the video does not concentrate on one star usually there is a leader of the band however in this case this was not shown very clearly through the video. This means that the camera shots focuses on all of them instead of picking one out.

REPRESENTATIONS:
It is hard to discuss the representations of the gender and other representations as all the girls in the band are opposite which is very different to other girl bands they all have a different character instead of all been matching like other girl bands.

MALE GAZE?: 

Male gaze

There is a lot of eye candy used this links with the laura mulvey theory of gaze , the girls all wear revealing clothing to attract both audiences. Although this already will appear to women and men it will attract a lot more men for this reason and the girls having there own unique look compared to previous girls bands such as girls aloud and destinys child.


PACE + ANY VARIATION OF PACE: 
The pace of the video is fast which means shots change very quickly however this video is slightly different as they do not have a lot of still shots they are all moving which makes the video even more effective and interesting to watch as there is a lot going on. The pace stays the same apart from at the dancing part when the video slows down and there is one take for about 6 seconds this then stops and goes back to original speed. This is maintained throughout.

SHOT VARIETY + NO. OF SETUPS:
There is one set up , however there are a lot of different rooms , as we follow the girls around the building. There is a lot of shot variety however they are all moving shots which is very fast this is speeded up and slowed down but within this the shot variety does change , even though there is a lot of lip synching there is not a lot of close ups which we would expect.

FX: 

Slowed down shot

There is some special effects used such as fading and layering . This helps the shot blend into one another and allows it flow smooth. There is a lot of continuity through the video which done by the special effects. At the beginning there is also freeze frames and slow down shot used at the introduction which sets the scene of what is going on.


LOCATION/S + MISE-EN-SCENE: 
the locations used is just one location inside and outside and the different rooms. It is unclear thought what it is and what is going on . The mise en scene is done very well but is very un typical for this genre such as the costumes all being very different and not matching at all as they all have there own identity such as sporty spice , posh etc.This is un common as usually mise en scene matches with other members such as in boy bands.