Eg.6 5ive - Keep on Moving

ACT: 5ive

TRACK: Keep on moving

YEAR: 1999

DIRECTOR: R.Stannard

GENRE: Pop

MAIN AUDIENCE: significant F 15-24 appeal

LYRICS

 RELATIONSHIP BETWEEN VISUALS + LYRICS: 

Dance footage

There is a relationship between lyrics and visuals however not literally. The song title is keep on moving i think that is literally what they are trying to do at the chorus. Some of the lyrics match the visuals such as the performance footage 'when your up' 'when your down'the group pointing up and down . They also have footage that links to lyrics such as hold on , and they hold on to each other . This is effective however as it is a boy band genre this is very typical for them to dance the lyrics.


GENRE CHARACTERISTICS: 
As this a boy band genre there are many characteristics such as the videos being cheesy this is very common within this genre because it is pop and targets wide target audience but primarily the younger.Another characteristic is lip synching there is a lot of lip synching and them being the stars , the camera never focuses on anything else.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?

performance footage

there is a lot of performance footage , however there is a narrative to the video briefly that we can make out . the song is called keep on moving that is what they are doing . The narrative to the video is told by there dancing and them keeping moving to the next level which is presented in the video in a lift where each on of them gets on . this works very well to tell the narrative as well as sticking with the genre being cheesy.




LOOKING/MODE OF ADDRESS:

Connection with audience

The group build up a relationship with the audience by looking directly into the camera and telling there story to us. They do this by pointing at the camera and drawing the audience in. There is also a lot of lip synching throughout the video almost in every scene. This is a common convention of this genre. they build up a relationship with the audience which is important with this genre as it is a boy band it is aimed at young girls / teens , this means it is important for the audience to feel they have a direct connection.

Star treatment

STAR TREATMENT: 
There is not much star treatment as not one member is really singled out. the video is aimed at the whole group .There are more shot of the lead singer which is expected in a band . the camera however is always on the boys which means there is not one main star apart from the whole group. As it is a band this is also reason that they are all stars not anyone. 



PACE + ANY VARIATION OF PACE:
the pace of the video is quite fast which means shots also change quite quickly.This changes at the chorus as there is performance footage and them dancing there is longer shots.

SHOT VARIETY + NO. OF SETUPS: 
There is only one set up , this is a studio as there is a lot of special effects added. The shot variety is vast to make the video catchy and interesting. There is a lot of shots also to fit with the pace of the song. There are a lot of close up and long shots to fit the purpose of the video to attract the target audience.

FX:

Special effects

there are a lot of effects added and special effects. This fits the genre however. This also well within the video. They have used cross fades and layering . they have also used other effects to give the effect of the same image multiplied on screen. We could use this within our own as it makes it a lot more interesting.


LOCATION/S + MISE-EN-SCENE: 
There is only one location this is the typical boy band set up which also makes the video cheesy as it is very un realistic. There are also alot of effects added which makes it difficult to know where this is and if it has been done on green screen. The mise en scene also contains typical boy band features such as the costumes all the group members wearing matching shirts and jeans and having there shirts undone also attracting the female audience.